3 Public Relations and Marketing Lessons Inspired by Nature

Nature can teach us, if we’ll listen and observe. Recently, I was inspired to discover the amazing connection between what nature knows and the work we do in public relations and marketing. Here are three of the lessons I’ve learned:

You must get noticed

A peacock fans its feathers producing a show-stopping display of color. Sunrises and sunsets are so captivating that television meteorologists include viewers’ photos of them on their broadcasts and social media pages. A spider weaves an intricate web that gives one pause to observe, if you’re lucky enough not to walk through it first! Examples are everywhere in nature.

Likewise, in public relations and marketing we use a variety of strategies to get clients noticed. We work with the media to tell their story. We use social media to connect and build engagement with target audiences and influencers. We create marketing collateral to explain products and services.

Relationships matter

Hummingbirds draw nectar as nourishment from flowers while serving as pollinators. Cows stir up insects that egrets gobble up. Ladybugs eat aphids on daylilies, thereby enabling the flowers to thrive.

In public relations and marketing, our very survival is based on mutually advantageous relationships such as those found in nature. That’s why the Public Relations Society of America defines PR in this way:

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Sometimes we meet with stakeholders in one-on-one meetings. At other times, we gather a larger community together and ask for feedback. Regardless of the format, public relations professionals know that building relationships matters.

Change is good

Chameleons change colors. Crawfish molt. Deciduous trees drop their leaves. Butterflies burst from chrysalises. Just as nature changes, those of us in public relations and marketing must adapt and change with our profession.

In recent years, we’ve embraced new technologies and media channels. We’ve added permission-based marketing strategies to our toolboxes and become masters at content marketing. We more quickly and efficiently deliver news to information-hungry consumers who expect instant news. And as the influential voice of these stakeholders has grown, we’ve engaged them in meaningful dialogue to build valuable relationships.

I love this saying from Albert Einstein, as he obviously understood the power of nature: Look deep into nature, and then you will understand everything better.

So if you’ll excuse me, I’m going to step outside for some fresh air. Maybe I’ll be fortunate enough to see a bird or a butterfly and learn a new lesson from nature about public relations and marketing.

How Can Real Estate Benefit From Public Relations?

Why Use Public Relations for your Business?

The Power of Media

Public Relations has many benefits for a real estate company among which the most notable is brand visibility. Public Relations allows you to leverage the media personnel, which includes journalists, bloggers, influencers and newspaper publications, to spread the word about your business. And this is not just limited to your company.

Media can help bring attention to your new project or any new idea of your company. If you aren’t able to inform people about a new apartment or project, you will fail to make sales. That’s how important coverage and visibility can be for your real estate business.

Media personnel have vast reach and viewership. They are considered as a reliable source of information. So when you receive third-party validation from any kind of coverage, article or blog, this increases your credibility in the minds of the audience.

Having said that, it is crucial to develop and maintain cordial relationship with writers, publicists, journalists and influencers. Having strong ties with the media will come in handy for regularly promoting your business and introducing your business to the audience. The key is to offer them certain benefits, which includes driving traffic to their websites and through advertising revenue. This can be possible only if you have an established online presence which includes a website and active participation in social media and other marketing tactics.

Crisis Management

Crises are a part of every business and now even more so as the real estate market is always faced with complex litigation. Moreover, receiving approval and gaining the public’s acceptance has become a hurdle these days. They is crucial in this regard as it acts as a middleman between the company and the public.

Real Estate Industry is prone to crises and every company must have efficient representatives to address issues. They are experts in handling crisis and can help companies in mitigating damages and to overcome the crisis. Also, it is crucial for businesses to have a strong crisis communication plan to tackle problems that might occur in the future.

Build Brand Recognition and Reputation

Like every other marketing strategy, They strategies must be followed continuously. Through continuous efforts, businesses can build brand recognition. When the audience sees your company’s name and positive content mentioned in various media coverage, it has a positive impact on their minds.

In the end, trust is essential. Through conscious public relations effort, you can build a positive reputation for your business. They can also help implement community relations and corporate social responsibility. This can help in building a strong brand foundation, which in the long run, is highly fruitful.

Reap the benefits of PR by including it in your marketing strategy. So, hire a Public relations agency now and enhance your real estate brand through public relations.

Public Relations – Spread Good News About Your Company

If a company needs to work at regaining its reputation, public relations is the way to do it. Some companies fail because they have not taken advantage of this tool. B2B companies have to contend with many competitors, and PR allows yours to stand out amongst the rest. By using it to expose your company to the public in a positive light, you will make them associate your business and its products and services with good thoughts.

You can affect the public image of your company by using a variety of public relations techniques. Press conferences, direct mail, brochures, press releases, special events, trade shows, and media tours are some examples of common PR methods. When preparing a PR plan you should identify the challenges that your company has to deal with and structure your methods in order to overcome them. This can be done very effectively by a public relations specialist.

B2B businesses who want to establish their own place in the market would be wise to use a PR specialist to do so. They work to make a positive name for your company with the public. They can also fix problems you may have had with bad press in the past.

Public relations is a tool that is quite distinct from sales and marketing, but it has a direct effect on your bottom line. PR efforts take a little time to get started, but they make your company visible to the public and give it a positive reputation. When your B2B business works with other companies, they will already be familiar with your products in services, making marketing and selling much easier on you.

A positive public image is sure to help your company grow. Getting public relations on your side is a great way to make your business more successful.